Services
Online or offline, my work is about strategy and execution to connect brands and properties with each other and with their audiences.
Sponsorship
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- Assisting sponsors with activation efforts to leverage sponsored properties
- Identifying opportunities and selecting relevant sponsorships
- Helping properties assemble packages that best utilize available assets
- Building relationships with new sponsors and managing ongoing sponsor relationships
- Defining metrics, conducting audience research and preparing follow-up reports
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Web
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- Defining goals and features for branded and community sites
- Producing, managing and distributing social media content
- Identifying opportunities and preparing concepts for in-site promotions
- Creating visual mockups and writing specs for user interface and functionality
- Working with engineering teams to define and test new features
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Other
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- Managing creative for websites, advertising and collaterals
- Creating brand identity packages and ensuring proper use by partners
- Writing copy for press releases, advertorial, websites and collaterals
- Building media lists, pitching stories, fulfilling media inquiries
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