Services
Online or offline, my work is about strategy and execution to connect brands and properties with each other and with their audiences.
Web
- Produce, manage and distribute blogs and social media content
- Develop unique interactive concepts for advertising and in-site sponsorships
- Define goals and features for branded and community sites
- Build custom blogs and websites
- Create mockups and specs communicating user needs to engineering team
Creative
- Write copy for catalogs, advertising, blogs, magazines, and websites
- Produce photo and video pieces for social media distribution
- Manage design projects for clients’ websites, advertising, and collaterals
- Create brand identity packages and ensure proper use by partners
- Perform graphic design and video editing work as needed
Sponsorship
- Assist sponsors with activation efforts to leverage sponsored properties
- Identify opportunities and select relevant sponsorships
- Help properties assemble packages that best utilize available assets
- Build relationships with new sponsors and manage ongoing relationships
- Define metrics, conduct audience research, and prepare follow-up reports
PR
- Research and write press releases, articles, and media kits
- Build distribution lists for mainstream and vertical media
- Coordinate interviews, press conferences, and appearances
- Track and report media coverage
