Online or offline, my work is about strategy and execution to connect brands and properties with each other and with their audiences.

Web

• Produce, manage and distribute blogs and social media content
• Develop unique interactive concepts for advertising and in-site sponsorships
• Define goals and features for branded and community sites
• Build custom blogs and websites
• Create mockups and specs communicating user needs to engineering team

Creative

• Write copy for catalogs, advertising, blogs, magazines, and websites
• Produce photo and video pieces for social media distribution
• Manage design projects for clients’ websites, advertising, and collaterals
• Create brand identity packages and ensure proper use by partners
• Perform graphic design and video editing work as needed

Sponsorship

• Assist sponsors with activation efforts to leverage sponsored properties
• Identify opportunities and select relevant sponsorships
• Help properties assemble packages that best utilize available assets
• Build relationships with new sponsors and manage ongoing relationships
• Define metrics, conduct audience research, and prepare follow-up reports

PR

• Research and write press releases, articles, and media kits
• Build distribution lists for mainstream and vertical media
• Coordinate interviews, press conferences, and appearances
• Track and report media coverage